Monday, September 22 2:00-4:30 PM
Unraveling the Complexity of Quota Setting
Tom Hausch, Senior Consultant, Synygy
Erich Sachse, Managing Consultant, Sales Operations Management, Synygy

Sales organizations often are unprepared for the complexity of quota setting due to the absence of a formal methodology to set quotas and link quota achievement to rewards. In many cases, quota setting and plan design are completely independent, with limited feedback mechanisms between the two processes. A well-integrated methodology for setting quotas and designing sales incentive plans reduces the operational burden of maintaining these plans, maximizes the motivational value of the plan, and provides each individual with an opportunity to link their sales performance with a tangible reward. Using real-world examples, this workshop will offer best practices and tools to:

  • formalize a quotas methodology—from setting quotas, through launching the compensation plan,  to communicating to the sales force
  • design quota payout mechanisms that provide budget control while offering an upside opportunity
  • link quota-setting and payout mechanisms in order to preview possible outcomes prior to the rollout of the plan and to minimize financial risks over the life of the plan

Monday, September 22 2:00-4:30 PM
Strategic Account Management Metrics and Account Planning
Dennis Chapman, CEO, The Chapman Group

In a business world characterized by fierce global competition and account demands, an organization needs strong and well-founded signals that indicate when key objectives are being met or when trouble is on the horizon. Unfortunately, most strategic account management (SAM) programs are evaluated by the sales numbers they post. This interactive session will outline seven critical metrics that will enable any sales organization to evaluate the success of their SAM program.  In this workshop, participants will learn:

  • how to integrate these seven measures into a simple, metric-based account plan
  • how to establish an on-demand read of SAM organizational effectiveness
  • the challenges associated with metrics-based programs

 

Monday, September 22 2:00-4:30 PM
Sales Compensation Math
J. Mark Davis, Managing Principal, Valitus Group, Inc.

The mathematical ways in which the incentive pay opportunity relates to performance is a challenge common to all sales compensation plan designers. How an incentive formula is developed involves applying mathematics correctly to achieve a company’s desired pay-for-performance goal. Regardless of a sales compensation plan’s strategic intent, if the math associated with the formula is flawed, the plan will not work as intended and the company will not realize the desired return on its investment in sales incentive pay. Sales compensation expert and author, Mark Davis, will lead you through this workshop in which you’ll have the opportunity to apply many of the formulas and techniques critical to the sales incentive plan design process. In this hands-on workshop based on Mr. Davis’ recently released book, Sales Compensation Math (WorldatWork 2008), you will:

  • learn the dos and don’ts of formula design
  • gain exposure to advanced incentive techniques used in complex selling models
  • apply your knowledge and skills in constructing common incentive formulas

 

TUESDAY, SEPTEMBER 23 10:15 AM - 12:45 PM
Global Sales Compensation: Ten Critical Factors to Successful Global Sales Compensation Programs
Ted Briggs, National Practice Leader-Sales Effectiveness & Compensation, Watson Wyatt Worldwide

This workshop will provide a framework and context for developing global sales compensation plans. We will first address the continuum of selling environments that exist and the appropriate global strategy. Based on a soon to be released book, the session will cover the ten critical factors of global sales compensation design and will then address how these factors impact the core design elements of your global plans: pay levels, mix and upside, crediting, metrics/measures and plan mechanics. Specific geographic examples will be provided for each design element. Attend this workshop and:

  • understand the context of developing a global sales compensation strategy
  • define the range of alternatives for your company to consider
  • evaluate specific techniques and options to apply these global factors to your plan designs

 

TUESDAY, SEPTEMBER 23 10:15 AM - 12:45 PM
Sales Compensation 101
Donya Rose, Managing Partner, The Cygnal Group

Sales compensation plan design is a discipline, with well-established principles recognized and practiced by the professionals who do this work. Refresh your understanding of the foundation on which value-creating sales compensation plans are built. The workshop format and duration allow for lively discussion and sharing among participants, and extra focus on areas of particular concern or interest. Among the topics addressed:

  • the purpose of sales compensation, the link to business strategy and establishing your company’s guiding principles for compensation design
  • sales role definition and eligibility, performance standards, balancing risk and upside, selecting incentive measures and weights and team vs. individual incentives
  • incentive forms (bonus, commission and others), incentive frequency, measurement periods and payout frequency

 

TUESDAY, SEPTEMBER 23 10:15 AM - 12:45 PM
Dispute Resolution: Closing the Loop on Continuous Improvement
Tom Byrum, Senior Consultant, Synygy
Nilesh Murthy, Managing Consultant, Synygy

An inefficient dispute resolution process can lead to salespeople spending time on correcting crediting and payment issues rather than sales opportunities. It can also be a sizeable contributor to the workload of a sales operations team. In this workshop, we will identify the common problems facing organizations with inefficient dispute resolution processes. We will discuss the steps that can be taken to analyze these problems, identify key targets for improvement, and establish processes that improve operations, sales force satisfaction, and visibility. Those who attend this workshop will understand:

  • challenges facing the dispute resolution process
  • tools to analyze existing processes and target root causes
  • how to streamline operations and drive continuous improvement