MONDAY, SEPTEMBER 22 9:45-10:45 AM
When Opposites Collide: Blending Two Sales Organizations, Aligning Their Comp Plans, and Managing the Transition
Kevin Zall, Director-Change Management, Sales Planning & Development, Valassis
Donya Rose, Managing Partner, The Cygnal Group

A company with 160 sales people acquires one with 600. The 160 were on a 30/70 mix with complex highly individualized plans, primarily commission-based, paid monthly. The 600 were on a 30/70 mix based on quarterly single-component bonus plans with a high threshold. Pay levels were different, and productivity expectations and management practices diverged. This session will share the trials and the triumphs of:

  • blending two very different sales organizations and their compensation plans
  • aligning the new unified sales force to focus on profitable growth
  • implementing a humane but uncompromising plan to unify pay practices over time.

 

Monday, September 22  9:45-10:45 AM
The Latest Tools for Achieving Success with Your Non-Cash Rewards Programs
Erik Johnson, Vice President, Finance-Sales Operations, ADP
Tammy Smith, Director-Research & Operations, Maritz Research

Imagine having the tools to not only help you design incentive and recognition programs but help predict their success—not just overall, but by demographic group, geography or department. No need to fantasize: Fortune 1000 companies are already delivering more targeted and meaningful recognition and reward programs using the latest participant research and predictive analysis techniques. Attend this session and discover:

  • how participant research and predictive analysis techniques can improve your reward programs
  • new insights into how people like to be rewarded
  • latest findings from recent research on program design and communications

 

Monday, September 22  9:45-10:45 AM
From Lots of Numbers to Loads of Impact: The Future is Now for a Sales Operations Dashboard 
Steve Biafore, Executive Vice President, Global Analytics
Krishna Gopinathan, CEO, Global Analytics
Paul Reiman, Senior Consultant, Hewitt

One of the key functions for today’s sales operations organizations is the provision of analyses that improve decision-making and increase sales performance. You have plenty of data, and perhaps have even invested in reporting technologies to help you view it more effectively. But what should you be looking at? And even if you find the right metrics, how do you make the leap to using data from the past to make decisions about the future?  The purpose of this session is to introduce a vision of what a metrics dashboard for sales reps and sales operations management can look like. Attendees to this session will:

  • understand the problems with existing sales operations metrics and dashboards
  • identify new metrics and analytical processes that provide more insight than traditional ones
  • learn how predictive analytical techniques used in other parts of the business can help inform sales operations and sales rep execution

 

Monday, September 22 11:00 AM – 12:00 PM
Share the Wealth: Incentives for Team Sales
Marc Wallace, Senior Consultant, Hay Group

Many organizations find they can achieve better results using a team-based effort. But the risks are high—team-based incentives can dilute the pay-performance link and alienate high performers. During this session, Mr. Wallace will explore cases for multi-functional teams and provide tips for designing team-based incentives. Attend this session and learn:

  • best practices for rewarding team sales
  • how to determine who should be paid what
  • tips for designing new plans or diagnosing common challenges of existing plans

 

MONDAY, SEPTEMBER 22 11:00 AM - 12:00 PM
Painting the Town Red: How Sherwin-Williams Brushed the Broad Strokes of a Sales Compensation Framework and its Business Units Filled in the Numbers
Keith Feicks, Director Compensation, The Sherwin-Williams Company
Joe Clarkson, Central Division Practice Leader-Sales Effectiveness & Compensation, Watson Wyatt Worldwide

Not all sales teams are the same, nor should all plans be the same….but companies still strive for consistency of philosophy and practice when possible. Sherwin-William has a complex business: national retailers, company-owned retail stores, hardware stores, paint dealers, industrial distributors, building material distributors, home centers, vertical market segments, etc. This actual business case will share both a process and framework developed by Sherwin-Williams corporate in which each of the disparate sales units were able to “customize” a solution from the framework to meet their unique needs. With their unique approach, they strived to create a solution that was both simple and effective. In this session learn how:

  • numerous and diverse plans can be reduced to a smaller number and complex plans can be simplified - all without compromising the business requirements of each sales unit
  • success can be achieved more easily with active participation of all parties - sales, marketing, finance, IT and HR
  • sales leaders of multiple business units can be steered in a common direction when the corporate compensation function drives the process

 

MONDAY, September 22 11:00 AM – 12:00 PM
Winning During a Down Economy—It’s Not as Tough as It Seems
Mike Ryan, Senior Vice President, MADISON Performance Group

Are you losing on price? Guess again. Progressive firms are recalibrating their selling propositions constantly, but during a down economy, the smartest ones make an extra effort to reward consultative selling behaviors that satisfy the buyer’s desire for added value.  Join Mr. Ryan as he takes on the following tough questions:

  • Why do most salespeople fail to seal the deal and what behaviors represent value-add, protect share, and drive incremental revenue during down periods?
  • How can compensation executives help facilitate “localized” results?
  • How can strategic recognition promote a higher level of sales rep commitment even during the toughest of times?

 

TUESDAY, SEPTEMBER 23 1:45 - 2:45 PM
Why Sales Force Specialization Matters: Developing and Supporting Specialized Sales Roles for Increased Productivity
Ted Briggs, National Practice Leader-Sales Effectiveness & Compensation, Watson Wyatt Worldwide

Successful companies periodically evaluate and enhance their sales strategies and sales roles to drive specific growth objectives and to balance cost of selling with sales results. Functions such as sales management, sales operations, finance, human resources and IT must all work together to develop and implement these roles. In this session, we will make the case for sales role specialization, even in a challenging economy. Learn how differing economic environments require general or specialized roles and how you can identify what mix will work best for your company. We will also address how these specialized sales roles must be appropriately compensated in order to drive the desired behaviors. Attend this session and:

  • evaluate the impact of market turbulence on sales role specialization
  • hear how Watson Wyatt’s research proves the economic impact of sales role specialization
  • learn how sales compensation specialization must support these roles

 

Tuesday, September 23 1:45 – 2:45 PM
Paying Your Salespeople Right: Throw Away Your Market Data
Brad Hill, Principal, Tandehill Human Capital

Market pay data plays an important role in determining the correct rate of pay for most jobs. But sales jobs are unique; their contribution to the top/bottom line can usually be quantified. A well-designed incentive compensation plan can capture the contribution of the salesperson and pay them accordingly—without regard for market pay considerations. Session attendees will learn:

  • the difference between a Cost of Labor approach and a Cost of Sales approach, and when to apply each one
  • how to design self-funding sales compensation plans that will motivate reps with uncapped incentives tied to the factors that they have the most control over
  • how to reward both individual and team performance in a single integrated plan

 

Tuesday, September 23 1:45 PM-2:45 PM
Competing Together: How to Build a Winning Sales Leadership Team
Michael Jensen, Senior Consultant, Hay Group

Sales leaders historically have focused on their own team’s sales, often competing more than collaborating with their peers. Today, however, VPs of Sales need their sales leaders to collaborate in order for the company to win in the marketplace. In this session, Ms. Snyder and Mr. Jensen will outline a leadership team framework that will drive performance by getting your sales leaders to pull together. Attendees will:

  • learn to define the purpose, structure, and processes of a sales leadership team
  • apply the framework to case studies from a variety of organizations
  • build their capability to assess and improve their own sales leadership teams

TUESDAY, September 23 3:00 PM – 4:00 PM
A Good Hire is More than Just Hiring: How to Get it Right
Scott Sands, Principal & North American Sales Force Effectiveness Practice Leader, Hewitt

When it comes to a fully productive sales organization, it is not enough just to keep sales positions filled. Full attention must be paid to how you strategically plan for, source, assess, onboard, and pay your new sales talent. Using conceptual frameworks and actual case examples, this session will look in depth at each of these five components that companies must focus on to successfully attract the right people and quickly make them productive. More specifically, the audience can expect to learn:

  • a holistic, end-to-end process for successfully bringing new salespeople into the organization
  • which key parts of the process reap the highest productivity gains
  • insights from other sales organizations through facilitated discussion among session participants

 

TUESDAY, SEPTEMBER 23 3:00-4:00 PM
Best Practices in Plan Communication
Clinton Gott, Western Practice Leader-Sales Effectiveness & Compensation, Watson Wyatt Worldwide

In many design team efforts, team members think that receiving senior level approval for new plan designs signifies crossing the finish line, when in reality, there is an important leg still left to be run. An effective and comprehensive communication approach is essential to ensuring new plans are understood and accepted, allowing your sales team to hit the ground running. In this session, Mr. Gott will discuss the four primary goals of an effective communication approach, as well as provide:

  • a best-in-class rollout map and document description
  • guidelines for when and who should be performing your plan communication
  • top 10 real world communication lessons

 

Tuesday, September 23 3:00-4:00 PM
Pharmaceutical Sales Compensation Design Practices
Elliot Scott, Senior Consultant, Towers Perrin
Tom Hausch, Senior Consultant, Synygy
Erich Sachse, Managing Consultant, Sales Operations Management, Synygy

Get a first look at the key findings from this year’s Towers Perrin/Synygy survey of pharmaceutical sales compensation plan design practices and see how pharma companies are structuring their sales incentive plans and responding to today’s market dynamics. There will be time for discussion at the end to delve into specific issues, so be sure to bring your questions!  Join us to learn:

  • the forces driving change and how sales compensation plans are being adapted—or not—across the industry
  • specific ways that pharmaceutical companies are addressing key plan design challenges
  • types of plans in use in highly successful pharma sales organizations

 

Tuesday, September 23 4:15-5:15 PM
Wondering Why Your Comp Plans Aren’t Driving the Results You Expected?
Shawn Rossi, Vice President-Sales Effectiveness Practice, Sibson Consulting, The Segal Company
Dennis Spahr, Vice President-Sales Effectiveness Practice, Sibson Consulting, The Segal Company

With the business landscape continuing to evolve at break-neck speed, the focus on sales performance has remained in lock-step. In response, companies have undertaken a variety of actions aimed at improving sales effectiveness, including: updating and/or adding new comp plans, reengineering their sales compensation administration processes, investing in new sales incentive compensation and sales performance management solutions, and increasing sales training. While companies are realizing some benefits, they’re not seeing the results they expected—and are wondering why. During this session, attendees will:

  • learn the multiple components that influence compensation plan effectiveness
  • review some basic diagnostic approaches/concepts
  • discuss the evolutionary aspect of compensation plan effectiveness

 

Tuesday, September 23 4:15-5:15 PM
Selecting an Incentive Compensation Management Solution: ERP versus Best of Breed
Kathy Ledford, Principal, Buck Consultants
Peter Weinberg, Principal, Buck Consultants

When choosing an enterprise incentive compensation management (ICM) system, you will no doubt be pulled in two directions: your IT department wants to go with their ERP solution, but your sales colleagues want the kind of functionality you suspect will only be found in a best-of-breed point solution. How can you manage your way through this political minefield and live to tell about it? Sharing their combined experience in sales compensation consulting and enterprise software solutions—plus recent, first-hand research of client successes and messes—Ms. Ledford and Mr. Weinberg will have you fully armed and ready for your quest for the optimal solution. Attendees will learn:

  • how their IT colleagues think about technology solutions
  • what to expect in point solution functionality
  • real-life examples of how to increase chances of success and avoid failure in ICM selection

 

TUESDAY, SEPTEMBER 23 4:15-5:15 PM
Swapping engines in Mid-Air: Identifying Individual Readiness When Shifting Your Sales Strategy
Dean Davison, Strategic Account Manager, Development Dimensions International (DDI)

In 2004, 34% of executive sales leaders said they were shifting to a business-centric sales strategy. Four years later, they are in the same place with the majority (75%) still planning the shift. Sales leaders know the "whats," but find barriers when tackling the "hows." As sales leaders, we are naturally disciplined to focus almost entirely on one component - performance. Sales performance is vital, but performance alone will not determine leaders' readiness to shift sales strategies. Today's sales and leadership roles require a more sophisticated approach to recognize the readiness to embrace and promote the change and execute the best practices necessary for a successful shift. This session will help attendees:

  • identify and coach individuals who can successfully shift to a consultative sales approach
  • explore the must-have competencies for successful sales leaders
  • create a talent management template to get the right feet on the street