SPM Summit
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Tuesday, April 20
8:30-9:00 am Registration (Continental Breakfast)
9:00-10:00 am GENERAL SESSION
  State of Sales Performance Optimization
Jim Dickie, Managing Partner, CSO Insights
10:15-11:15 am BREAKOUTS
  Plan Modeling that Predicts, Confirms, and Validates
Erich Sachse, Managing Consultant-SPM Consulting Practice, Synygy
Focusing the Sales Organization: Analytics and Data Visualization
Pete Lamb, Managing Consultant, Synygy
11:30 am - 12:30 pm BREAKOUTS
  Workflow Automation
Mary Beth Messerknecht, Manager Sales Compensation, Valassis
Mattias Jansson, Managing Consultant, Synygy
Sainath Thyagarajan, Senior Consultant, Synygy
Increasing Visibility into the Sales Pipeline
Christopher Donald, Director-Analytical Products, Health Market Science
Tim Kringel,
Principal, Health Market Science
12:30-1:30 pm Lunch
1:30-2:30 pm BREAKOUTS
  Winning Over the Sales Force: Communicating the Comp Plan
Rick Walsh, Program Director, McKesson
Nilesh Murthy, Managing Consultant, Synygy
Will it fly? The Nuts and Bolts of Piloting New Quotas
Erich Sachse, Managing Consultant-SPM Consulting Practice, Synygy
2:45-4:45 pm WORKSHOPS
  Tenets of Sales Effectiveness: Case Studies in Successful Practices
Clinton Gott, Principal, Better Sales Comp Consultants
More than Rational: The Neuroscience of Powerful Reward and Recognition
Tim O’Neill, Vice President Sales, Maritz
Michelle Pokorny, Solution Leader of Sales Incentives, Maritz
5:00 pm Reception



Wednesday, April 21
8:00-8:30 am Registration (Continental Breakfast)
8:30-10:30 am WORKSHOPS
  Balancing Standardization with Flexibility: Crafting a Sales Compensation Framework for Large Organizations
Donya Rose, Managing Principal,
The Cygnal Group
Mastering the Art of Report Design
Arturo Bentin, Managing Consultant, Synygy
Suzi Fredericks, Senior Consultant, Synygy
10:45-11:45 am BREAKOUTS
  Managing Sales Crediting with Complex Selling Models
Mattias Jansson, Managing Consultant, Synygy
Sainath Thyagarajan, Senior Consultant, Synygy
Cleaning-up Your Data Act
Holger Nickisch, Managing Consultant, Synygy
12:00-1:30 pm Roundtables (lunch served)
 
Pharma Sales: The New Reality Ian Wilcox is a Hay Group Vice President and Leader of the Life Sciences Sector.

Mr. Wilcox helps organizations improve how human capital is deployed and developed. He has delivered consulting solutions to a broad range of clients in the Pharmaceutical/Life Sciences sector, including Astra Zeneca, ICOS, King Pharmaceuticals, Shering AG and Novartis Pharmaceuticals. Mr. Wilcox’s expertise includes executive assessment, the design of talent management processes, and the on-boarding of new executives into organizations. Mr. Wilcox holds an M.A., EdM in Organizational Psychology from Columbia University and a BA from the University of Windsor. He serves as a Board member for Astral Artistic Services, a Philadelphia based, nonprofit classical music organization whose mission is to discover the most promising classical musicians residing in the United States, assist their early professional career development, and present their world-class artistry to the community through concerts and outreach programs.


Ian Wilcox, The Hay Group
Ensuring Your Plans Deliver Business Value Donya Rose is Managing Principal of The Cygnal Group. Ms. Rose has over twenty-five years experience in leading the design and implementation of systems and processes to ensure alignment of sales results with top business priorities. She has led projects in sales target setting, measurement and forecasting, technology enabled selling, and sales incentive compensation plan design. Today Ms. Rose focuses exclusively on sales compensation plan design, and has designed hundreds of sales compensation plans since that became her focus in 1999.

Ms. Rose’s recent larger clients for whom she has led sales compensation design efforts include Red Hat Software, Comcast Business Services, Valassis, and Allscripts-Misys. In addition, she regularly assists smaller companies and startups with sales compensation plan design as they launch their sales teams and move through the early stages of growing their top line.

Prior to founding The Cygnal Group, Ms. Rose was a consultant in Towers Perrin’s Sales Effectiveness Practice. She holds a Bachelor of Science in Mathematics from Davidson College, and a Master of Science.


Donya Rose, The Cygnal Group
Leveraging Sales Operations to Drive Sales Productivity Mark Donnolo is a founder of The Sales Leadership Forum, a sales leadership community and sales effectiveness advisory organization that provides its members with exclusive access to senior sales and marketing executives in leading growth companies, actionable research, and best practice consulting.

Mark Donnolo is also founder and Managing Partner of SalesGlobe, a management consulting firm focused on sales effectiveness and sales strategy. His areas of focus include sales strategy, customer segmentation, channel strategy, sales organization design and deployment, performance management, and incentive compensation. Mr. Donnolo’s work spans several industries, including technology, telecommunications, business services, manufacturing, and financial services.

Mr. Donnolo holds an MBA from the University of North Carolina at Chapel Hill and a BFA from The University of the Arts in Philadelphia. He serves on the Board of Trustees of The University of the Arts, founded in1876 as the Philadelphia Museum and School of Industrial Art, the nation’s first visual and performing arts university.


Mark Donnolo The Sales Leadership Forum and SalesGlobe
1:30 pm Conference concludes